Odds & Dogs
Branding - Illustration - Experiential Design - Way Finding
*University Project
BRIEF
In the UK over 330,000 tonnes of charity shop clothing donations end up in landfill every year. For this project I chose to create a sub-brand for dogs trust to create a sustainable solution to this issue at the source.
The idea is to encourage people to repurpose their well loved clothing into accessories for their dogs. The aim is the reduce landfill waste by giving your dog a voice.
